Three Easy Steps – Optimize a PPC Campaign for Real Estate
The PPC for real estate agents campaigns are full of ups and downs. Since a lot of money and resources go into making the campaign a success, it is imperative to take the right steps and make the effort successful. To overcome the hurdles and hassles of the market, and rule the market with the right steps, follow the given steps:
The search strategy to enhance market reaches
Every good campaign of ppc for real estate agents is kick-started by first getting acquainted with the market. It is essential to understand your market and then make the right moves for betting sales. Single out the areas you want to target for your campaign, the kind of homes you want to sell to your customers, and the type of customers you are willing to work with for a healthy long-term association. Leverage the power of technology for your needs, as the internet allows you to tap in to their resources for your fruitful endeavour. You need to research on the relevant keywords, and use the available information as the starting point. If the area on your target is big enough, it is wise to have a campaign which is structured for the metropolitan areas which break the suburbs out into their own campaign. As far as ad groups are concerned, most experts prefer SKAGs (Single Keyword Ad Groups). It is advised to have keywords which are a mix of the info in a certain order. Having more than one order also works, as it will only increase the number of results. It might happen that you get
the exact match keywords that work great for long-tail keywords for very specific locations.
Platform and Lead Capture via technology
Getting the right traffic is essential, however, leads are equally important to capture. In other words, having immense traffic but no leads can be compared to paying for eyeballs on the site but not getting the attention and the desire of the customers. This can lead to a massive failure for the campaign, and the whole motivation will come falling down. The key is converting the traffic into leads, and this requires both time and
work. What is imperative is to define the conversions in the real estate PPC campaign and stay hopeful to not turn the PPC on and begin selling homes that exact day. Take the first step by capturing the leads, and make sure to follow up on them. Also aim to keep a consistent flow of leads for a brighter future for the campaign and its long-term success.
Fortunately, there are a number of platforms which integrate with MLS listings and help in creating custom landing/search pages to manage listings and garnering leads. It must be noted that the most effective real estate platform seldom create popups which appear after the visitor views a handful of home listings, during which the user must ask
the visitor about their email address to contact them for further discussion.
Catching up with leads
Now that you have both traffic and leads, it is time to capitalise on these assets. It is important to resort to a method in which your catch up does not overburden them, but still provides results and remains proactive. This is something which should be thought of while drafting the whole idea of the campaign. After all, no one wants to be stuck in a fix where they have leads but do not know what to do next. A lot of people purchase
AdWords, but they do not know that the tool needs additional help. A good system must be established for following up on leads before running the advertisements. Email marketing for real estate system which responds to the customers will be a good choice.
A lot of people depend on email drip campaigns which push for an appointment. Further discussions are conducted at home or office, some also prefer doing the same over the phone. It must be reminded that if the person in charge of the campaign is taking the help of an agent, the role of contacting the generated lead must be made clear between